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Baby O The Label

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NEW ARRIVALS

The Holiday Edit

Matching Moments

play in style

comfort reimagined

dreamy designs

head to toe in baby o

made with love

for your little loves

We are a proud Australian & Family Owned small business specialising in gorgeous essentials for your little loves. We personally design all of our products to suit your bubs individual personality. Everything created is carefully and ethically made with so much love. Our capsules are designed with purpose so that your little love can explore the world around them in comfort and style.

behind baby o

Meet Tenika

I'm Tenika, Mum to Sienna & Hudson, with a love and passion for finding the best essentials for your little loves! I can't wait to see all your little ones wearing Baby O and continue to add more gorgeous essentials along the way.

Unique capsules

We release thoughtful and seasonal capsules, showcasing our signature styles that will be loved by all.

Family Owned

Inspired by my two children, Sienna and Hudson, Baby O is a small family run business located in Australia.

order worldwide

Enjoy the Baby O label all over the world with international shipping available for all families.

back to basics

elevated essentials

Snuggly pieces that will make your little one feel cosy whilst looking oh so cute. We offer essentials that all children need in stunning designs and high quality materials. Stock up your child's wardrobe with everything Baby O!

Shop the style

Shop the look

Cream Lace Puff TopCream Lace Puff Top
Cream Lace Puff Top Sale price$50.50 NZD
Lavender Overall DressLavender Overall Dress
Lavender Overall Dress Sale price$88.65 NZD
Cream Lace Puff TopCream Lace Puff Top
Cream Lace Puff Top Sale price$50.50 NZD
Lavender Overall DressLavender Overall Dress
Lavender Overall Dress Sale price$88.65 NZD
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